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Images

There's more to graphics and images than finding them clear and bright. Make sure that there isn't any copyright infringement. Some people think that the web is a free for all image source. Be sure to get permission from the right authorities to prevent lawsuits.

If you're having your piece printed professionally, talk to the printers and see what they want. They may say that they only can take high resolution files or they may want your file as a PDF. Every printer is different, so talk to them to save you time and money.

File Format
There are multiple file formats for an image. For desktop publishing, we like to use "TIFF", "EPS" and "JPEG" formats. These formats are all used for high resolution printing.

Size
When we talk about the size of the image, we are discussing the height, width and the DPI (Dots Per Inch). Printers like images set at 300 dpi and will probably take the lowest at 120 dpi. When scaling an image, constrain the proportions.

Color
Make sure you set up your files properly. When going to the printers, all your files should be in the right formats and settings. Usually when going to press, your images should be in CMYK (see color for details). If you are using spot colors or using duotones, talk to the printers. They may want a raw file to work with.

 

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